What's Website Content Positioning?
And What's It Good For? How Does It Work?
Proper website content positioning helps to improve any online business. Increasingly, content based websites win at the search engines. Yet, it doesn't help much if such sites fail to address the right needs and wants of their target audience.
Many sites contain information that's all things to all people. A shame, knowing that they could perform much better by addressing specific needs in different ways.
This page answers the following three questions:
- What are the benefits of proper website positioning?
- Which is the best website positioning strategy for your content site?
- How can you position your website's content properly?
Whether you want to build a website for your network marketing business or any other online business, this page is about...
Website Content Positioning For Themed Content Sites
Themed content sites primarily focus on sharing valuable information. So, if you have a great site about migraines, your keyword brainstorming efforts will have revealed what people ask. All you need to do now is to answer their questions. Because their questions hint you at their needs and wants.
What's so good about website content positioning - The Benefits?
Yes, the benefits. Your efforts in proper website content positioning will help you answer your visitors questions and improve your bottom line. How?
- Search engines are the first to pick up on your site and send you some visitors.
- Your visitors get their questions answered, feel understood and positively surprised by your information. Their trust and your credibility builds.
- They will feel compelled to tell others about your site's information. More targeted visitors come to your site - and trust you.
- Other webmasters will get to know and value your content, too. Valuable, complemental content is something they will want to link to. This can boost your traffic considerably - more targeted visitors who start to trust you.
- Your site may well be able to gain reputation for the type and breadth of the information you are sharing. This can lead to your site becoming an authority site for your special niche - attracting more trusting traffic.
- You can start turning this traffic into dollars when your website content positioning strategy addresses your visitors needs and wants.
- When you diversify your revenues you stabilise your online business.
- A stable online revenue allows for solid growth strategies. Such strategies can be joint marketing and sales ventures, your own affiliate program and more.
All this can only happen when you do two things:
- Follow the proven C-T-P-M process to get the traffic in the frst place.
Here is a page explaining this C-T-P-M process
. Or - if you like - watch this video for an explanation. - Address your visitors needs and wants as good as you can before starting to actively sell anything. Download this free ebook on how to make your content pre-sell your visitors. There is nothing wrong with recommending something.
Which one is the best content positioning strategy?
Your website content positioning strategy depends on your goals. Many website positioning strategies exist and the best way to determine your strategy is to define your goals in quite general terms.
You can define these goals for your network marketing Internet business when you think of what a successful online mlm business actually is.
Good website content positioning is based on a win-win approach.
Most people sell right off the bat, without knowing what visitors need or really want. You can do it better. People who get their questions answered, will come back. They will prefer to buy what you recommend because you didn't throw a sales pitch at them. You gave valuable thoughts, ideas and answers.
You can start to monetize your traffic when your site attracts enough free targeted visitors per day - often that's 100 or more visitors per day.
But how do you know what your visitors need? Because they ask. They ask search engines and you can get such data - for free. People search for ways to satisfy their wants. Each want is preceeded by a need.
Think as though you are a visitor who arrives at a given page of your site. When the page addresses your wants by starting to explain why you need what you want, it catches your attention. And that's important, very important.
That's only one website content positioning strategy. But...
How do you position your content properly?
Three questions form the foundation of website content positioning. Each one of these questions addresses a subset of the benefits you can get with proper website positioning. These three questions are:
- Who do you target with your favorite topic's content? Which audience is this content for?
- What do you want to address? Which needs and wants do you want to serve? Which are the points you want to get across or which questions do you want to answer?
- How do you want to address these questions?
Website content positioning would not work when any one of the three questions above is not being dealt with. Who, what and how are all important questions which need to be addressed.
Who do you want to address with your content?
Target those who have the same or a similar interests to yours. In 'website content development' and subsequent pages I am describing a way which helps you find and evaluate your favorite topic. Follow that process and you will emerge with a topic both you and your visitors are interested in.
There is no point in trying to get everyone interested in your products or business. You are way better off when you focus your efforts on those who do show their interest by entering search terms into search engines.
There are different types of people you will want to pay attention to. Your website content positioning will have to be in line with the type of visitor you prefer to serve most. Make your site more appealing to that type of visitor. Wealthy people may have the same questions but expect differently phrased answers and solutions.
Those who are interested in what you have to say will find you via their search in the Web. They come to your site with questions and hope to get an answer. The brainstorming process allows you to find these questions. Therefore, the next website content positioning question is,...
What points or issues do you want to address?
Find out about people's needs and how they want to satisfy them. Your site will have to focus on the wants and the most likely questions your visitors ask.
You can find their questions in two different ways:
- Via brainstorming keywords
- Via segmenting your visitors into groups and correlating these groups with thematic core subjects such as health or business. Health related topics are skin, weight etc.
- Both ways supplement each other. Yet...
- When you brainstorm keywords you will find the questions real web users ask.
- Segmenting allows you to find the questions you expect them to ask and which you feel happy and confident to share information about.
Define groups for the various types of people who visit your site. Good website content positioning is all about knowing and targeting the needs and wants of the various types of visitors who share the same or similar interests. You can target them best with your favorite topic or area of knowledge or expertise.
You can define different groups (segments) for your potential visitors simply by asking:
- Is the visitor male or female?
- Is she a teenager or within a certain age range above 21?
- Does she Smoke?
- Part-timer or in a 9-to-5 job, or self-employed?
- ... Then you ask yourself why each of these groups and sub-groups would turn to a search engine to ask exactly the questions you find when you brainstorm keywords. Your content answers each question on its own page.
Become a visitor to your site - what information would you seek? Each one in any of the groups above has different questions because they have different needs and wants. Which questions are representatives of each group likely to ask?
Good website content positioning does an even finer segmentation. Get a better idea of the questions your visitors want answers to. Simply define a second set of thematic groups and put it across the first set of groups.
Example: In relation to health topics, males will seek information about improving the look of their skin, or how else they can brighten their teeth without using aggressive substances. Females will have the same and different questions and expect different answers tailored to their needs.
Your website content positioning strategy improves the more questions you can find via brainstorming and segmenting and give valuable answers to. When you brainstorm keywords, you will also find out the questions which are suitable for your website's content.
Once you know your visitors questions, you know what they want. This is already powerful information. And if you have knowledge about why they want what they want, you are in a very good position to really profit from the Web.
The remaining question about website content positioning is ...
How do you want to address your visitors' needs and wants?
This part of proper website content positioning is about how you enable your visitors to build trust, an emotional bonding and a relationship to you.
Surprise your visitors - let them know the reasons for their needs, if at all doable. This will make them feeling confirmed that they have arrived at the right place to satisfy their resulting wants.
Give insightful answers to your visitors' needs. This will help big time to gain credibility. Well researched content mixed with your experience helps you answer why-questions and resulting how- and what-questions and ties your visitors to you and your site.
Provide advanced and extended informational material at no cost. You may decide to offer explanations, tutorials other helpful information to your visitors for free. In addition to pictures and textual information, try to use audio or video content. When you use your own voice you make it easier for your visitors to get to know you better.
Write and talk as though the visitors are your best friends. Website content positioning is all about how you connect with your visitors. Give your site your personal and unique voice both in writing and via audio or video.
You may well recognise that people would even pay for it. However, if they don't need to pay for it, they will be more surprised and feel compelled to tell others. That benefits your trust building efforts and is good for your site's traffic.
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