Website Content Positioning
And Its Benefits
Proper website content positioning benefits any online business. Increasingly, content based websites win at the search engines. Yet, it doesn't help much if such sites fail to address the right audience or the right needs and wants of that audience.
This page answers the following three questions:
Whether you want to build a website for your network marketing business or any other online business, this page focuses on website content positioning for theme based websites.
Benefits Of Website Content PositioningYour efforts in proper website content positioning will help you gain some very important benefits. They are such that:- Your visitors will feel compelled to tell others because of the highly relevant information you provide via your content or themed site.
- Other webmasters will value your content, too. They will likely want to link to your site. This can boost your targeted traffic considerably.
- Your site may well be able to gain reputation for the type and breadth of the information you are sharing. This can lead to your site becoming an authority site for your special niche.
- Search engines will pick up on it and send you more traffic.
- With well planned website content positioning you can start turning this traffic into dollars by using different ways of monetization.
- With even more traffic you can generate higher and diversified revenues.
- With more diversified income streams you are increasingly stabilizing your online business.
- With the right tools, website content positioning helps to prevent creating duplicate content.
Search Engines don't like duplicate content. If you consider the fact that more than 80% of all traffic comes from search engines, you will see why that's important.
The process of proper website content positioning applies to all websites. It doesn't matter whether your main focus is to build a network marketing Internet business or any other online business.
The Best Website Positioning Strategy?Your website content positioning strategy depends on your goals. Many website positioning strategies exist and the best way to determine your strategy is to define your goals in quite general terms. You can define these goals for your network marketing Internet business when you think of what a successful online mlm business actually is.
At the core of this strategy is a win-win approach. It also aims at building trust and relationships. For your site, this means that - even though your focus will be on visitor conversion - the actual selling or monetization comes last in the process. I think you agree with me about the following two facts: - You will need interested or targeted visitor traffic before you can build any relationships via your website.
- Lasting relationships add to the stability of your business. Only the true win-win approach allows you to build lasting relationships.
So, we need visitor traffic in order to create trust and relationships. Only then can we generate an income using various revenue streams. Most people sell right off the bat. You can do it better. People who like what you have to say, will come back and want to develop longer lasting relationships with you. Trusting you more than a sales pitch, they will prefer to buy from you. Tip: Often, people offer their products way too early in their websites' life. Visitors will need time to gain trust. That's why credibility and anything that supports emotional bonding comes first.
You can start to monetize your traffic when your site has a certain amount of visitors per day - often that's 200 visitors per day.
For more information have a look at 'a network marketing web site that attracts free leads' which will lead you to information about the primary goal, main tasks and benefits of your content based online turnkey business website. You can apply all the information to any type of small online business.
How Do You Position Your Content ProperlyThree questions form the foundation of website content positioning. Each one of these questions addresses a subset of the benefits you can get with proper website positioning. These three questions are: - Who do you target with your favorite topic's content? Which audience is this content for?
- What do you want to address? Which needs and wants do you want to serve? Which are the points you want to get across or which questions do you want to answer?
- How do you want to address these questions?
Imagine you are talking to friends about one of your interests. One thing you can be sure of is that not all your friends show the same strong interest in what you are saying. On the other hand,... Those who are interested begin asking questions. Depending on what you are trying to achieve, you either answer their questions or you carry on talking to all your friends to keep them entertained. Who do you think benefits the most in each case? More than likely, those who asked questions and received a valuable answer will benefit the most since they are interested in your information.
Website content positioning would not work when any one of the three questions above is not being dealt with. Who, what and how are all important questions which need to be addressed.
Who do you want to address with your content? Target those who have the same or a similar interests to yours. In 'website content development' and subsequent pages I am describing a way which helps you find and evaluate your favorite topic. Follow that process and you will emerge with a topic both you and your visitors are interested in.
There is no point in trying to get everyone interested in your products or business. You are way better off when you focus your efforts on those who do show their interest by entering search terms into search engines.
There are different types of people you will want to pay attention to. Your website content positioning will have to be in line with the type of visitor you prefer to serve most. Make your site more appealing to that type of visitor. Wealthy people may have the same questions but expect differently phrased answers and solutions.
Those who are interested in what you have to say will find you via their search in the Web. They come to your site with questions and hope to get an answer. The brainstorming process allows you to find these questions. Therefore, the next website content positioning question is,...
What points or issues do you want to address? Find out about people's needs and how they want to satisfy them. Your site will have to focus on the wants - or the most likely questions - of your interested visitors.
You can find their questions in two different ways: - Via brainstorming keywords
- Via segmenting your visitors into groups and correlating these groups with thematic core subjects such as health or business. Health related topics are skin, weight etc.
Both ways suppliment each other. When you brainstorm keywords you will find the questions real web users ask. Segmenting allows you to find the questions you expect them to ask and which you feel happy and confident to share information about.
Segmenting Define groups for the various types of people who visit your site. Good website content positioning is all about knowing and targeting the needs and wants of the various types of visitors who share the same or similar interests. You can target them best with your favorite topic or area of knowledge or expertise (See the table below). You can define different groups (segments) for your potential visitors simply by asking: - Is the visitor male or female?
- Is she a teenager or within a certain age range above 21?
- Does she Smoke?
- Part-timer or in a 9-to-5 job, or self-employed?
- and what not...
Become a visitor to your site - what information would you seek? Each one in any of the groups above has different questions because they have different needs and wants. Which questions are representatives of each group likely to ask? Good website content positioning does an even finer segmentation. Get a better idea of the questions your visitors want answers to. Simply define a second set of thematic groups and put it across the first set of groups. Example: In relation to health topics, males will seek information about improving the look of their skin, or how else they can brighten their teeth without using aggressive substances. Females will have the same and different questions and expect different answers tailored to their needs. Have a look at the table below where I defined two thematic groups, health and business. Simply try to find questions to the words I entered. These will be the questions you can answer and which people are likely to expect an answer to when they arrive at any page of your site. | | Health | Business | | Male | Skin, Teeth, Weight, Sleep, Mental and Physical Fitness | Income, Skills, Stress,
Personal Growth, Career Progression, Stress, ... | | Female | as above | as above | | Teenager | Skin, Teeth
Weight, Sleep | Educational Progression, Additional Skills | | Age range 21+ | see males/females | see males/females | | Smoker | see males/females | see males/females | | Part-Timer | see males/females | Additional Income Alternatives | | 9-to-5 Job | see males/females | Career Progression, Income Alternatives, ... | | Self-Employed | see males/females | Offline Or Online Business, Business Expansion, Cost Reductions, Turnkey Website, Site Promotion, Marketing Strategy, Customer Relations, Increasing Sales, ... | Other thematic groups could be: hobbies, family or learning. Smoker, Part-Timer or Self-Employed are already a subset of properties of males and females. | Your website content positioning strategy improves the more questions you can find via brainstorming and segmenting and give valuable answers to. When you brainstorm keywords, you will also find out the questions which are suitable for your website's content. Once you know your visitors questions, you know what they want. This is already powerful information. And if you have knowledge about why they want what they want, you are in a very good position to really profit from the Web. The remaining question about website content positioning is ...
How do you want to address your visitors' needs and wants? This part of proper website content positioning is about how you enable your visitors to build trust, an emotional bonding and a relationship to you. Surprise your visitors - let them know the reasons for their needs, if at all doable. This will make them feeling confirmed that they have arrived at the right place to satisfy their resulting wants. Give insightful answers to your visitors' needs. This will help big time to gain credibility. Well researched content mixed with your experience helps you answer why-questions and resulting how- and what-questions and ties your visitors to you and your site. Provide advanced and extended informational material at no cost. You may decide to offer explanations, tutorials other helpful information to your visitors for free. In addition to pictures and textual information, try to use audio or video content. When you use your own voice you make it easier for your visitors to get to know you better. Write and talk as though the visitors are your best friends. Website content positioning is all about how you connect with your visitors. Give your site your personal and unique voice both in writing and via audio or video. You may well recognise that people would even pay for it. However, if they don't need to pay for it, they will be more surprised and feel compelled to tell others. That benefits your trust building efforts and is good for your site's traffic.
There are some more related topics to: Website Content Positioning In this section:
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