Which Viral Marketing Strategy Is Best For Internet And Network Marketers?
Each viral system is based on a viral marketing strategy. Especially in network marketing, you as well as your prospects need a working solution instead of yet another opportunity. And the best viral marketing systems aim at solving your prospects' needs and wants. So, yes ...
It pays to evaluate viral marketing systems and their underlying strategy. It will help you answer:
- Does a viral marketing program really aim at achieving win-win results? Looking at the underlying strategy of a viral system reveals its real (selfish or not) intention. It even allows you to create your own viral marketing strategy - if that's what you want.
- Get an idea of what it takes to put your own viral marketing system or program together.
Evaluate A Viral Marketing Strategy in 5 Steps
The most sophisticated win-win approach to create trust and leads online is to:
Solve your prospects' needs to solve your needs.
A win-lose strategy could be to get people to visit a given Web site...
irrespective of their needs. Unless you are in the entertainment business, such a viral marketing strategy simply plays with the visitor's curiosity, that's all.
By now you know that a win-win strategy centered around real needs is best. You can use the following approach for evaluating any viral marketing strategy and the viral marketing system that emboddies that strategy. You may also use this outline as a core framework for building your own viral strategy and system. See below...
- Clearly define one or more needs of your target market
- Find or define the process which leads towards fulfilling these needs
- Check or select highly effective tools and services which fit your process and solution
- Check or create the front-end which attracts prospects in your target market.
- The front-end system also presells your prospects to use your
educative and money-making back-end system.
Which very much means that you will want to check or build the back-end.
1) Define the needs or goals
People aspiring success in network marketing need to:
- build lists
- generate cash
- generate and qualify leads
- build relationships
- grow their downline and business
- help their downline getting done the same
- constantly learn and apply the new right things for the new right reasons.
Does the viral program you are evaluating focus on solving these needs for your prospects?
Trusting relationships aren't easily built online. A well-thought out strategy makes your prospects trust and bond with you. That's why it keeps most communication between you and your prospects.
Tackling all the above needs with one viral marketing strategy can be a head-banging knightmare. If you can get it done, your face has a good chance to begin smiling endlessly when you finally start to run your viral marketing system. If so, why not sell a generic version of it?
And which process helps you achieve these goals?
2) Find or define the process and its components
The process to solve these needs with viral online marketing has to be in line with the viral marketing definition, the conditions which make it work and should - important for network marketing - aim at win-win results.
When you know the process of how viral marketing works 
online, you will understand the following structural overview or chart much better:
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Structural Overview Of A Viral Marketing Strategy
A Viral Marketing Strategy, Its Basic Processes And Flow Of Actions
A Short Explanation Of The Viral Marketing Strategy Chart
| Sparking Off & Broadcasting The Marketing Message - This is what viral marketing campaigns are created for. |
Nothing will ever happen without targeted quality traffic. So you need to find ways to address your target audience with a catching message. And the back-end will help and tell you and your future prospects how to do this.
How can you create an attractive marketing message that pulls attention and clicks? You will need a short and catchy message saying "why your target market has these needs and that there is a solution".
Where to spark off the message? You are not only using the Web to seed and spark off the message. However, good online places are:
- Your own and other (membership) Web sites
- Your own and other Blogs
- Your newsletter lists and text ads
- Your own articles and article directories
- Your own and other forums and communities
- Pay-Per-Click ads and related landing pages
3) Check or select tools or services that are highly effective
You will want to use a system with highly effective tools. And when you want to build your own viral marketing system, you will need even more effective tools. Fine, what's an effective tool?
You will need them for your front- and back-end. These tools help you create front-end items such as replicated affiliate pages (direct response marketing) wich spread the message. The back-end itself will help you creating and using most of these tools to your and your prospects' best benefit.
Make sure the tools and services perfectly fit into the defined process. They need to do exactly what they promise.
4) Check or build the front-end system
| Email Address Collection For List Building with a replicated page and stunning sales pitch. This is direct response marketing. You give your prospects the choice to go for a free ebook or to buy the real valuable content. |
Free or not free - what's the difference? The free ebook provides a more detailed overview and answer to "Why the target market has these needs and that you can solve them". It also presells the visitors to go, pay and get the real content which is your educative ebook, video or audio.
| Insightful Education By Providing High Value Information via eBooks or audio(s) or what not. Educative marketing with a step-by-step approach to selling (preselling) is sure to work wonders, if done right. |
The contents in the eBooks or audios does three things:
- It tells why and how you can solve your needs (for cash and leads).
- It lets you aquire the skills and knowledge to become a leader.
- It presells your prospects to use the solution, the actual back-end.
5) Check or build the back-end system
| Big cash is made in the educative back-end. |
The real money is in the back-end of a viral marketing system. And the solution itself is a set of tools which aren't always for free. The good news is that these tools are highly effective. Not all of them but the most important ones.
The back-end educates you to make best use of all the tools which make up the solution. Many tools are effective solutions in their own right. Often, they are made available via affiliate programs. And that's how you and your prospects earn cash.
The tools help you to spread the marketing message as well as to create and track your campaigns. Any viral marketing strategy will fail when it's not providing the tools which your prospects need to spread the marketing message. This helps to achieve high pass-along rates.
The back-end provides all the required tools and functionality. Check out this minimum set of functions. You want to have them in a good - or your own - viral marketing system.
- List building for your affiliates
- List, lead and affiliate management
- Payment of affiliate commissions
- Web hosting for the entire system inlusive of replicated pages
- Customizing all the affiliate links in all the viral content material
- Ad- and campaign-tracking
- Free and commercial (affiliate) products and services
- Sending newsletters
- A customized affiliate support and ticketing system
Effective vs Efficient
A Web site is the most effective tool to spread the message. Why? What's the difference between effective and efficient?
Imagine selling a solution face to face to a minimum of 10 people per day. You have to drive 10 miles by car to sell the next one. You can be as efficient in selling, but it would be more effective to sell to all of them and 1000's more at the same time while staying in one place.
That's what you get online. Your site - as well as the other online places used for sparking off the message - work at any time, doing the preselling to a targeted audience. You do things once and profit multiple times. That's meant by engaging in higher leverage activities or working smart.
A good viral maketing system is an effective one. You build it once, and use it for multiple programs and campaigns. Where you present the message to a growing amount of visitors at any given time without being physically present.
Good sales copy in your viral content makes it efficient content which pulls your visitors into reading your message and converts them into buyers or sign-ups.
