Why Does Selfishness Kill The Very
Thing You Are Trying To Achieve?


In why mlm works we revealed how selfishness kills our business. You surely know that a relationship business - especially network marketing - truly depends on the quality of the relationships you build.


Yet, the majority of people quickly try to increase the quantity of people in their downline. Can you tell me why getting their downline stuffed has a higher priority than getting their downline into profit? What's your take?


What is selfishness?   Why is it
such a threat to our business?

Here is what WIKIPEDIA says on selfishness opens new windownew window. It starts with:

Selfishness is, at base, the concept and/or practice of concern with one's own interests in some sort of priority to the interests of others; it is often used to refer to a self-interest that comes in a particular form, or above a certain level.

And under Types Of Selfishness we can read:
Selfishness is usually associated with a deliberate act. For example, a selfish person deliberately focuses on his own agenda, rather than that of others. The act of being selfish can also be unconscious or accidental. This type of selfishness is no less valid and may actually be more destructive to an overall society, due to its less obvious nature.

How could selfishness relate to our network marketing business? With the society being the group of people in your downline as well as in your upline...

My statement would be:

When people with the motive of producing a truly equal and beneficial outcome for all parties involved interact with one another, the likely result is going to be a quality relationship amongst peers or all involved.

Let's leave this sort of jargon.


Could we agree on the following conclusion?

The majority of people in network marketing unconsciously place their own agenda above those of other people. Ultimately, one is going to be the winner while the other loses out. This is what we are all familiar with and it seems to be in our genes - we grow up with it. As a result we compete.


Now, do you want to compete with your own downline? Surely not. If a quality relationship aims at equally beneficial outcomes for all the folks involved, there will be no loser, only winners. One question remains...


What would you and your downline do to produce that win-win outcome for all involved?


In general: we would have to replace our unconscious selfishness with the conscious intent of producing an equally beneficial outcome for all of us. Over time, this is likely to become an unconscious behaviour or even attitude.

Actually, if you think of it, our motives are the cause of our behaviour. So our win-win motives will need to be win-win outcomes. And our win-win attitude will then cause our win-win-behaviour. Yep, that's more in line with the cause-and-effect processes involved here.


Relationships Help You To Offset Your Own And Others' Weaknesses

That makes you and your team stronger. And now you may already see that:


The right reason or perspective: ... is to approach your prospects - or anything in life - with that win-win-motive and attitude. It's you wanting to create equal benefits for all folks involved - see the Mountain Example for getting that right perspective.


The right thing to do: ... is the creation of equally beneficial relationships. This comes first and before you can reap the benefits or results of creating such balanced and beneficial relationships.


So, as unconscious as egoism may be, it is the wrong mindset in network marketing. It more than often puts you into competition with others - and only one will win.


You can't honestly trust someone you are in competition with. I am sure you will never develop real trust to anybody once they have done anything that put you at a disadvantage. Your success is way easier to reach if you can act from a position of strength. Balanced and beneficial relationships compensate for weaknesses and help you to gain a position of strength.


We all want to become independent with no financial worries and competition is the last thing we need as you can see in this example below with the ...


"Fighting Lads In The Desert": A group of foolish lads in the desert was beating the heck out of themselves over that one bottle of water that stood there with an open lid.

Forgetting all about the water, the lads intensified their fightings and unconsciously knocked the bottle over. With the water lost in the desert's sand, their benefit or chances of survival had gone up into vapour.

In terms of our business, not only has their egoism led them to compete with each other. They wrecked their own businesses and did damage to the business of the company all together. Why did they sign up in the first place? So yes, selfishness does kill the thing you are trying to achieve.


As the focus of this web site is on helping network marketing Internet businesses, you won't fail to see that, so far we've only dealt with the dangerous misconception of confusing why with how mlm works.  A second misconception - equally dangerous to your business - is the one about why the Web exists and what it's there for. These misconceptions are discussed in "The Internet and Network Marketing".


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