What's The Primary Purpose Of Your
Online Turnkey Business Website?


The primary purpose of your online turnkey business website is to attract interested visitor traffic, naturally. Most network marketing Web sites miserably fail at it. So, no traffic -> no business.


The primary purpose is not to sell anything nor to capture leads. Does that come as a shock? It shouldn't. It's keeping the causes before their effects and putting people before business.


If you were to apply what you know about avoiding the two misconceptions, you would:


You can do that best with a content based Web site. So, your online turnkey business website will have to be based on a sought-after content.


Your online turnkey business website would bypass the misconceptions by unifying the principles of why and how MLM network marketing works with the way the Web ticks. You would actively be making the first step and give valuable content to those who seek it.

WIN-WIN: You can give information without asking for an email address. And if that content is much sought after by people, you can help them with what ever they want to get done.

Satisfy people's need for information: You already satisfied people's need for information simply by sharing it with the world. Totally unexpected, your visitors get to read even more information and are impressed. They will feel compelled to return and to tell others because their needs were more than satisfied.

And good quality content is exactly what the Web (the search engines) likes. When you see the benefits of such a business website, you will realize that it's one of the most important network marketing tools.

So, the main purpose of the content part of your online turnkey business website is:


All other tasks - such as prospecting, and selling or list and lead generation and qualification - are effects of getting interested people to your site in the first place.

So, if you make your online turnkey business Web site being the cause for the traffic to arrive, all the other effects will kick in, too.

This way, you will have your visitors approaching you for free via your online turnkey business website. They will arrive with an interest to ask for more information, to sign on for your newsletter and then buy from you - or even to join you and your business.


I know it's really trivial but, you will have much better chances to succeed, don't you agree? This is relationship building the minute the visitors arrive. It's relationship building made easy.


Lead capture pages require you to pay one way or the other. They still don't deliver the much sought-after information the minute the visitor arrives. It's the opposite, they ask you for your email address before they send you the next sales pitch to lure you into their business.


Ask yourself the same question which your visitors ask themselves when arriving at a lead capture page. Is the information really what you were looking for and worth giving your email address?

Suppose your visitor has arrived at your site. What now? If the main purpose of your website is to get the visitor to your site, what are the main tasks your online turnkey business website has to accomplish? And how can you get all this done with a content based Web site?




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