How Your Site Generates And Qualifies Network Marketing Leads For You
You can generate and qualify network marketing leads with your own website. The approach engenders the often missing and all important trust. It's truly worth your efforts and you only need to do it once. It's a clever strategy and helps you avoid the bad mlm or network marketing stigma.
Generating quality mlm leads with your web site is a three stage process. This page shares the second and third stage and builds on the first stage of that network marketing lead generation process: your own website.
Here is how you use the bad-stigma-bypass to generate and qualify leads with your site. As described in stage 3, you will want to make use of:
| These three items work hand in hand to form a qualifying funnel. They provide your network marketing leads with insightful information and help them - not force them - to make their own step-by-step decisions towards joining you. |
Emotional joining decisions won't last. Why? I gave a real good explanation in relation to what network marketing companies do wrong 
.
Tip: Do everything to make your network marketing leads feel that it is safer, easier, better and smarter to join you than to do nothing or join someone else.
You will qualify your network marketing leads using the above tip. The goal is to select quality leads only. You want those who have a serious interest in building a network marketing business online and are ready to walk the extra mile with your aid.
Below is how you can implement stage 3 of the network marketing lead generation for private and content based websites. It considers what's said just above.
How To Generate Network Marketing Leads &
Qualify Them By Bypassing The MLM Stigma
Your site's visitors don't expect to be introduced to business opportunities. They come to read your website's information and what you have to share. Another approach - designed to bypass the bad mlm stigma and leave your visitors' trust intact - is outlined in the graphics and paragraphs below.
People turn into leads once they show interest in your opportunity. Even though they haven't come to your site to show interest, you will have to:
- gently make your visitors aware that such an opportunity exists
And here you better don't promote your network marketing opportunity. The opportunity to them is to know how they can turn their knowledge into a profitable online business. Network marketing is just a means to monetise the traffic that will arrive at their own website (if they followed this action plan). - provide them with different means to show interest
These means need to tell interested folks what's in it for them if they were to show interest. You may also want to provide valuable bonafide or free ebooks as a thank you for requesting more information or signing on for your newsletter.
Your topical (none mlm) related content site has a Contact Me/Us- or About Me/Us-page. It also offers a topical newsletter (non-biz-newsletter). You can use both as shown below to initiate your lead generation process:
Your prosects are those who request your report and supportive newsletter. They are interested in knowing how you built your online business but, are not yet network marketing leads.
Your report and your newsletter will turn them into network marketing leads. They work together to...
Turn your prospects step by step into network marketing leads. The method I use is to pull prospects to make step-by-step decisions on their own. With each decision, they make a commitment to do the next step until they are ready to join you.
Network marketing is just one of your many income streams. Help your prospects understand that it is part of your site's overall monetization mix.
The graphic below depicts both the step-by-step process and network marketing being part of your site's income mix...
Simply have your leads decide whether to take the next step. This way, you filter out the ones that go the extra mile and those who want to get rich quick. Remember, "...there is no traffic jam along the extra mile".
There is another benefit to qualifying your leads using this bypass. By letting our potential network marketing leads decide whether and which step to take next, you remove the risk at your and their own side of the interaction. To understand why this is important, I encourage you to read what network marketing companies do wrong. Quite interesting, believe me.
How web page, report and newsletter work together
Here you will get more detailed information about the contents and tasks of each component (special web page, report and newsletter) and how they guide your prospects towards making their own decisions.
A click at one of your promotional links in your 'Contact/About Us' page or newsletter will direct your prospects to a special web page...
What Should That Special Web Page Do?
It turns your prospects into potential network marketing leads by leading them to sign-up for your newsletter and to download your report.
It initiates the qualifying process for your potential network marketing leads. When your visitors arrive at this special web page, they have no clue that your income opportunity includes mlm or network marketing.
So with that special web page you...
Your prospects made the click to get more information on how you 'made it'. Now you will need to provide that information. Your prospects are now a lead - they are interested in earning more money.
Do not promote your opportunity right off the bat. Remember, your site's theme may not relate to network marketing, at all. Your visitors will feel when you are craving for mlm leads. They will run and hit the dreaded "BACK" button.
On that special web page you do the following:
You present your lead with the information you promised in your promotional link . Your leads have come to this page because they, too, would like to earn more money. They just don't know how.
So tell them your story in an abbreviated and compact way. This will fill and pull your leads in, giving them an idea of why you decided to turn your hobby into an online business. The content of your real and downloadable report is going to be about how you did all this.
Below is an example guide to the content of your special web page. I am assuming that your promotional text which preceeds your text link is such that you turned your passion into an healthy online business.
- Tell them a little about your hobby or area of expertise.
- You decided to put up a web site to share your thoughts and knowledge.
- Traffic really started to hit your site, first in small amounts but, steadily growing.
- You thought that it should be possible to monetize that traffic.
- But the way you did it wasn't working that well.
- You decided to use a variety of monetization options:
- You started with an eBook.
- Then you also implemented the affiliate marketing model.
- And you wanted to employ the network marketing monetization option.
- The result is a page that attracts targeted traffic which you monetize. Your income streams are diversified and that adds stability to your income.
- But there is so much more to tell ...
This helped you to generate a reciprocal income from mlm product sales which in turn helped you generating network marketing leads for your business. So, effectively you added the much wanted residual income stream. You wanted a real network marketing business and not a dodgy one (you may or may not provide a second promotional link: "...if you want to know which one, feel free to ask me.") (see NOTE)
That information will not suffice the need of your leads. They need more precise, in-depth information. That is where your report and newsletter come in. That's why you add a sentence like the one below:
To get a detailed report on how and what to do at each step towards your own online business, please feel free and request my free report along with my business newsletter which will help you use the report to its full potential.
You will discover how surprisingly easy and affordable it actually is when you do the right things for the right reasons.
As a 'Thank You' you will be able to download my report together with another free and eye-opening eBook about '???'. You will be able to download these two reports upon confirming your request for them.
NOTE: Should you promote your opportunity in your own report?
Some people will want to take a shortcut to success. While not neccesarily a bad thing, folks coming in via your promoted opportunity link in your report should be taken special care of. It may well mean that they are not willing to walk the extra mile.
You will often have to put them into a bucket with "low quality mlm leads" written on it and which usually means extra work.
I suggest you use link tracking tools to find out which promotional opportunity link a visitor clicked.
The report and newsletter are also part of your follow-up. It is your best chance to make a difference - so, keep it real. Remember the lead generation tip?
So What Should That Report Do?
That report will lead and educate your network marketing leads and show them the right way, inform and motivate - not force - them to do the next step. All you need to do is to put a lot more flesh onto the bones - that's the bulleted list above - to create your very own report.
What other information should the report provide?
- How to start building their online business whilst keeping an eye on the misconception about the Internet .
- In order to turn your leads into quality mlm leads they need to know about the network marketing misconception .
You can use your business newsletter to point your leads to such neutral and plain informational resources.
And What Should The Newsletter Do?
Your ezine is the connection between you and your visitors. Remember, your visitors started to trust you when they were reading your pages. It was that trust that made them sign up to your list in the first place. So the main purpose of your business related newsletter is to continue to build and solidify relationships and trust with your leads.
How you build and solidify trust and realtionships with your ezine?
Let's be honest: anything you download for free lands in a folder somewhere in the deepest corner of your hard drive. By relentlessly referring to your report, subscribers to your business newsletter will open and start to read it. Basically, you will want to:
- keep your leads interested
- in building their online business
- in network marketing as an important source of reciprocal and residual income
- have your subscribers bond with you
- guide them through the process of building their online business
- lead them through the qualification process by referring to sections in the report
- inform and educate them to turn them into quality network marketing leads before they even join you
Summing up, your network marketing leads come to you as general leads. You and your report and newsletter guide them, making sure they are really interested and eager to follow you.
Guess who they are going to ask when it comes to add network marketing to their monetization plans? Those leads who started their own site, are the ones you can roll up your sleeves and go to work with. Why? These are not only your truly qualified network marketing leads...
Do anything quick and it will cease as quickly. Good things come in small parcels - and that includes your good quality network marketing leads.
Speaking of quality. What do you think are quality network marketing leads?
