Network Marketing Lead Generation
How it works with your website
Network marketing lead generation with your own web site? Yes. Your own themed web site will make lead capture pages pale against it.
Most people dish up the various benefits of joining their business. You can improve your success rate by not doing what most people do.
Instead, use your very own content web site to engender trust and relationship building. This will generate truly honest and quality leads.
In this section I want to share with you:
- How you can implement the three stages of this trust engendering network marketing lead generation process into your content site.
How Network Marketing Lead
Generation Works With Your Site
To generate network marketing leads you use steps 2 and 3 of how mlm works. This process needs to be mapped to your online presence. And everything that's related to why mlm works 
will help your leads getting into profit and to grow their business.
: links open in new windowThe network marketing lead generation process has three stages:
- Stage 1: promote your products' benefits - which is step 2 of how mlm works
- Stage 2: promote your income opportunity - which is step 3 of how it works
- Stage 3: qualify your network marketing leads - to recruit the real good ones
It is very important to keep the cause before its effects. You may already see that the third step won't work without step two being in place. The same applies to the entire process. Here is an overview to help you getting an idea of how it will all be implemented.
The Three MLM Lead Generation Stages
Visitors to your site expect to get topic related information. Their minds are thinking all but online business. Let alone network marketing. A clever process is needed to gently introduce them to these thoughts.
 Network Marketing Lead Generation Process - Stages 1 and 2 | Most sites start in the middle or at the end of the lead generation process. They promote the opportunity without generating the much needed trust and without promoting the products' benefits by way of passionately describing them. As you can imagine, doing it this way produces low quality leads who leave as fast as they appeared. |
Instead, start the network marketing lead generation process at the stage 1. Put everything in place that makes the rest happen. The goal is to get interested folks to make their own decision towards joining you (not your opportunity). Why? If it is their own idea to build their own business, they will give it a strong commitment to making it a success.
Let's start at...
Stage 1: Promote your mlm product's benefits while building trust
- You have created a themed content site which attracts visitors who are simply interested in your site's topic.
Find out more about content websites
and how you can find a site topic . You may want to know how to brainstorm keywords to find your niche. - Your site's information is presented with your unique voice. This voice instills a level of trust in your visitors.
Find out how to induce trust to generate mlm business leads
. - Repeat visits occur and some of your visitors buy non-mlm as well as mlm products.
Once they buy from you, they must be trusting you to some extent. And if they ordered mlm products, your visitors will return - provided these products fulfill the promised benefits. If they do return to buy from you, you successfully implemented step 2 of how mlm works
into your web site. - You give your visitors a means to sign up for your site's topic related double opt-in none-mlm business newsletter or ezine.
You use your ezine to provide further valuable information to your visitors. This will help you to solidify and grow the trust.
That's it. When you have these four things in place you can engage in stage 2 of the actual network marketing lead generation process which is to implement the third step of how network marketing works .
Your newsletter plays an important role at stage 2 below...
Stage 2: Promote your income opportunity without misusing trust
Granted, you'd truly put your trust and relationship building efforts at risk when you promote a business opportunity to your site's visitors upfront. Don't risk losing them and your paying customers by repeating what many network marketing companies are doing wrong . Read it to see why it is risky to promote an opportunity upfront.
Please, do not present your income opportunity right off the bat. Why? Because this is the third and not the first step in your network marketing lead generation efforts. It's much better to take a far less risky route and...
Leave the trust intact while promoting your opportunity. Imagine a site which shares valuable information without creating any 'must-buy-now pressure'. Would you not trust that site and bookmark or recommend it?
Would you not want to ask the site owner for more information if he indicated something like the following in his newsletter or his reports:
"I turned my interest and passion into a profitable online business. If you want to know how, let me know".
where they decide to either proceed through or to exit the funnel - step by step.
That's why it's a good idea to hide your income opportunity - somewhat in order to allow for the stepwise qualification process and not to misuse the very trust which grew over time between you and your visitors.
You have two choices to gently hide your opportunity and to engage in the actual network marketing lead generation process. You can certainly make use of both of them:
- Use either your 'AboutMe/Us' or 'Contact' page and add a short note or paragraph where it fits naturally into the context of your page, letting your visitors know about your income opportunity using a sentence such as the one in blue letters above.
People will always want to look at these pages to see who they are dealing with.
Don't overdo it by putting it in other places of your site. It will make the impression of you being somewhat desperate and 'pushy' in an attempt to get your own business up and running. - Use your non-mlm-business site's newsletter. Add a sentence similar to the one above in blue letters in every second or third newsletter you issue. People will notice it and don't get tired reading it.
You may want to add it either somewhere in the middle or after the end of the actual newsletter.
Often, people haven't even thought about becoming their own boss. When you use the above sentence to promote your opportunity in your non-mlm-business newsletter, you spark the idea in your visitors' heads that becoming their own boss is well within their reach. - A third option you can use in your network marketing lead generation process is to present your visitors with a gentle call to action on each page.
Something like: "I am here to help you and am glad to take your questions and answer them" would do. Point them to a general contact form or provide one right below before the page ends.
This will allow your visitors to fire all sorts of questions at you. A credibility bonus but, you decide whether to use this option or not.
What's left is to put the required 'infra-structure' into place to help you at...
Stage 3: Network Marketing Lead Generation and Qualification
Once you have people buying products from you and if the products are as good as advertised, people will feel the benefits of using these products. Sooner or later they will call you with their questions. Enthused will they be asking you for more information.
You can get in touch with them and qualify your new won mlm network marketing leads via online chat, the phone or other ways.
I prefer to combine a phone call with a seperate opt-in email list to a series of educative autoresponder messages. Each message contains a means to request the next message. All messages give them all the information they need to make their own rational decisions.
Even though everybody wants a Villa or Ferrari, in network marketing you do best when serving real needs. See more on needs versus wants and reducing risk
.Their own little step-by-step decisions will walk them through the funnel. There are two reasons why you want them to make these step-by-step decisions by themselves:
- People stick to their own rational decisions much stronger and longer.
- People perceive no risk and feel free to contact you again and again to get the information they need for the next decision.
The goal is to add quality to your downline. Get a more detailed look at stages 2 and 3 and how you can implement the third stage of the network marketing lead generation process into your site while bypassing the bad MLM stigma. Check out how you can generate and qualify your network marketing leads.
