Why A Network Marketing Business
Confuses Cause with Effect
Are you wondering why your network marketing business is fighting problems it shouldn't be fighting? If so, you likeley fell prey to a very tricky misconception in mlm. Read on because ...
Here you get to know the first of the two major misconceptions which plague most mlm businesses. Confusing why mlm network marketing works with how it works can be traced back to putting the effect before its cause. Deliberately or not, the outer most purpose of doing this is to grab your attention and the inner most purpose is to gain an advantage. Over you or your prospects?
What's causing this misconception in network marketing?
- In order to gain an advantage, network marketing companies are aiming to trigger our inner most personal trait - our selfishness - by focusing on explaining the benefits of joining their business. Why?
- It's our selfishness that causes us to be benefit driven. You are not buying something to be at a disadvantage, do you?
We are all benefit driven. All businesses know and use this fact. Via selling the benefits of their products, they create a demand. And if demand is slowing, they renew and add on to the product until newer and better benefits of the product can be marketed to meet and create new demand.
What's WHY and HOW got to do
with US being benefit driven?
Well, imagine you are offered to use a device or service that beams you from one place in the world to another in 5 seconds. Would you care to know the inner workings of the device or why that thing works? I wouldn't. All we want is to use this device to get the benefit of spending less time when traveling greater distances.
Take your time reading what comes now.
The 'Why-And-How' in relation to your network marketing business
- 'Why network marketing works' is asking for the inner workings of any mlm or network marketing business. You could say you are trying to find the cause or the reasons for network marketing to work. Any answer that just mentions people's need for more money and/or 'leverage' is flawed. Leverage is already an effect of what you did to find, qualify and recruit people into your business.
- 'How network marketing works' is asking for what to do to grow your network marketing business' sales and downline. In other words, which actions do have the effect of creating desired benefits for your customers, your downline, your business and yourself? The result of knowing why mlm works is to know which things to do in any given situation.
And because this is wrong, most folks are lead to do the wrong or right things for the right or wrong reasons. Very seldomly they actually do the right things for the right reasons to finally succeed.
If you are told how network marketing works, you may advance in your network marketing business. But what if circumstances change - and you know they always do - do you buy another how-to? Again and again?
To truly duplicate yourself you will want to know why mlm works. A team of five people, where each one knows why mlm works and can steer your ship safely through rough waters - that's a quality team. Quantity is worth nothing if quality is missing.
In reality, there is a causal chain: First there is a cause, which is to know why mlm works. Then comes the effect, which is you being able to find the right actions or things to do which make mlm work. It may seem trivial to you but, see the below example for the consequences of putting the effect (how) before its cause (why):
Suppose you were new to chess and I explained to you how each of the figures can be moved across the board. If you do it right, you should win. Your first chess game starts - no clock running - and in a matter of minutes you lost miserably. Why?
Because I did not explain the inner workings of the game to you. Did I do that on purpose? Bad if I did, don't you think so? If you don't know which figure to move and why to move it, you may be good at knowing how you can move the figures. But that alone won't help you to win.
That's why you are always better off knowing the inner workings of the game or why to move which figures. Same with your business. Knowing why to do which things in your network marketing business is a must.
If you want to start or improve your network marketing business, I am sure you also want to know the inner workings - the reasons - why your business works. Only then can you find the right things you need to do to make your business work and win.
If you ask your upline why mlm works, the most likely answer is a 'how to' of the things you should do. Your question for why mlm works remains unanswered. So, how are you supposed to know the right reasons for which you want to do the right things?
Can you see how easily you and your entire network marketing business can get caught in the maze of this little, tiny and dangerous misconception? And if that weren't enough already, it gets even worse...
Why do network marketers confuse why with how mlm works? Find out why it is network marketing companies themselves who mistake a very important fact in business and lead your network marketing business into the maze of misconceptions and troubles.
